Judgment reserved on interpretation of tobacco rewards
January 25, 2012 by Emma Semmens
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The company denied charges brought by the HSE of giving or causing to give financial assistance to the Spar retailer in Dublin City University, and to one of its shop assistants, on an unknown date between Jul 1 and Sept 31, 2009, in consideration of the promotion of a tobacco product.
On Jul 1, 2009, all advertising of tobacco products was banned in retail shops. Sponsorship of tobacco products is also banned.
Called the Pocket a Packet scheme, shop staff and owners were motivated to promote Pall Mall cigarettes under a “mystery shopper” scheme operated by PJ Carroll Ltd, it was alleged.
It was also claimed that when customers asked if the shop had Benson
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